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Solutions

Retargeting programmes built for how your category buys.

A luxury fashion shopper behaves nothing like a last‑minute flight buyer, and neither looks like a reader comparing two current‑accounts. We tune creative, cadence and channel mix to the buying pattern of your category — and run it end‑to‑end on a CPA model.

Fashion & retail

Cart recovery for brands with catalogues in the thousands.

Fashion is the category retargeting was invented for. High‑intent visits, repeat browsing, sizing anxiety and long consideration windows all conspire to produce the 70%+ cart abandonment rate that's been the category baseline for a decade. We recover a meaningful share of it.

  • Dynamic product creative from your live Merchant Center feed
  • Size‑back‑in‑stock and price‑drop push triggers
  • Suppression against purchasers and recently‑converted cohorts
  • Social proof and free‑returns messaging for size‑hesitant shoppers
  • Category‑level retargeting for comparison shoppers (not product hammering)
+31%Recovered cart revenue (Zalora Group)
4.2×Blended retargeting ROAS
12.8%Weekly share of cart revenue
‑38%Cost per booking (Orbitway)
22%Of push subs convert inside 48h
6.1×ROAS on long‑haul searches
Travel

Short fuses, high AOVs, and a booking that can't wait.

Travel shoppers browse dozens of options across several sessions, then commit in a single short window. Our cadence tightens as the travel date approaches, and we use fare‑change pushes to re‑engage search abandoners with the specific information that matters — "the flight you looked at is now $42 cheaper."

  • Route and date‑level dynamic creative
  • Fare‑drop and seat‑availability push triggers
  • Date‑to‑departure cadence shaping
  • Ancillary cross‑sell (seats, insurance, car hire) post‑booking
  • Passenger‑segment creative (business, family, leisure)
Financial services

Application‑completion for regulated funnels.

Account and card applications abandon at even higher rates than ecommerce carts, and re‑engagement in financial services has to navigate regulatory messaging, KYC considerations and compliance sign‑off on every creative. We've done the work.

  • Application step‑level retargeting (docs uploaded, ID stage, funding step)
  • Regulator‑compliant creative and disclosure handling
  • Suppression on approved / declined applicants via server‑side feed
  • Channel mix tuned for desktop‑heavy finance traffic
  • Cookieless identity strategy for banking audiences
+19%Application completion rate
‑27%CPA vs in‑house remarketing
100%Compliance review on every creative
+28%Trial‑to‑paid conversion (Lumena)
‑22%Churn on retargeted lapsed readers
3.4×Reactivation ROAS
Media & subscription

Trial conversion, lapsed reactivation and paywall bounce recovery.

Digital publishers and subscription brands don't have a "cart" — they have a paywall, a trial clock, and a registered‑but‑never‑converted cohort that's an order of magnitude larger than their subscriber base. Retargeting, done right, is the cheapest reactivation channel they have.

  • Paywall‑bounce retargeting with topic‑specific creative
  • Trial clock push notifications ("3 days left")
  • Win‑back campaigns for lapsed subscribers
  • Reader cohort segmentation by topic interest
  • CPA priced on the activated subscriber, not the click
Also available for

Categories we're actively running.

Marketplaces

Seller‑level attribution and GMV‑based CPA for multi‑category marketplaces.

D2C beauty & wellness

Replenishment triggers and routine‑based creative for consumable categories.

Home & furniture

Long consideration windows, lifestyle creative, delivery‑window messaging.

Consumer electronics

Spec‑comparison shoppers, warranty & bundle cross‑sell, restock pushes.

Telecoms

Plan‑application funnels, upgrade eligibility triggers, port‑in offers.

Online education

Course‑abandonment, cohort start‑date pushes, finance‑plan reactivation.

Auto & mobility

Configurator‑completion retargeting, test‑drive booking, finance step recovery.

Real estate listings

Saved‑search triggers, new‑listing pushes, price‑change notifications.

Don't see your category?

If there's measurable intent on your site, we can almost certainly build a CPA retargeting programme for it. Send us your traffic profile and we'll come back with a projection.

Talk to us