How CPA retargeting works (and why it's better than paying upfront)
A plain‑English explanation of the Cost Per Acquisition model — how attribution works, who carries the risk, and why CFOs prefer it.
Every article below is written in‑house by the people who actually run the campaigns — no ghost‑written listicles, no AI slop. We publish what we learn from managing retargeting for fashion, travel and marketplace brands.
A plain‑English explanation of the Cost Per Acquisition model — how attribution works, who carries the risk, and why CFOs prefer it.
Most abandonment flows stop at email. We look at the 72‑hour window after a shopper leaves and what actually brings them back.
Push has double‑digit open rates, no cookies, no sender reputation — and most brands still ignore it. Here's how we use it.
Not every abandoner is the same. We map the seven behavioural segments and the creative that moves each one.
Supply path optimisation, private deals, attention metrics. The tactics separating wasted impressions from profitable ones.
First‑party data, hashed identifiers, clean rooms. A field guide for retail marketers who still need to reach shoppers off‑site.