/* =========================================================
   Netscope — Performance Retargeting (Display + Push)
   CPA-based affiliate/agency — light theme, Partnerize style
   ========================================================= */

:root {
  /* Palette — light / white */
  --bg: #ffffff;
  --bg-soft: #f7f8fb;
  --bg-warm: #fff7f1;
  --bg-blue: #eef3ff;
  --bg-card: #ffffff;
  --bg-card-soft: #fbfbfd;

  --border: #e7eaf1;
  --border-soft: #eff1f6;
  --border-strong: #d7dbe5;

  --text: #0b1020;
  --text-body: #4b5670;
  --text-muted: #7a8396;
  --text-dim: #9aa2b3;

  /* Brand — partnerize-inspired coral + orange→pink→magenta gradient */
  --coral: #ff6b5b;
  --coral-hover: #ff8474;
  --blue: #2f73ff;
  --blue-soft: #eaf0ff;
  --teal: #17b3a1;
  --purple: #7a5cff;

  --grad-accent: linear-gradient(90deg, #ffa24a 0%, #ff5e7e 55%, #c641c6 100%);
  --grad-btn: linear-gradient(95deg, #ff8a4c 0%, #ff5e7e 100%);
  --grad-btn-hover: linear-gradient(95deg, #ff9560 0%, #ff708b 100%);
  --grad-soft: linear-gradient(180deg, #fff7f1 0%, #ffffff 100%);

  /* Layout */
  --radius-sm: 10px;
  --radius: 16px;
  --radius-lg: 24px;
  --radius-xl: 32px;
  --container: 1200px;
  --nav-h: 76px;

  /* Shadow — soft, light */
  --shadow-sm: 0 1px 2px rgba(15, 23, 42, 0.04), 0 2px 6px rgba(15, 23, 42, 0.04);
  --shadow:    0 4px 14px rgba(15, 23, 42, 0.06), 0 2px 4px rgba(15, 23, 42, 0.04);
  --shadow-lg: 0 20px 40px rgba(15, 23, 42, 0.08), 0 8px 16px rgba(15, 23, 42, 0.04);
  --shadow-pop:0 24px 60px rgba(255, 107, 91, 0.22);

  /* Motion */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  font-family: "Inter", "Helvetica Neue", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  background: var(--bg);
  color: var(--text);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  line-height: 1.6;
  overflow-x: hidden;
  font-feature-settings: "cv11", "ss01";
}

a { color: inherit; text-decoration: none; }
img, svg { display: block; max-width: 100%; }
button { font-family: inherit; cursor: pointer; border: none; background: none; color: inherit; }

/* ---------- Typography ---------- */
h1, h2, h3, h4 {
  margin: 0 0 .4em;
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.12;
  color: var(--text);
}
h1 { font-size: clamp(2.4rem, 5vw, 4rem); letter-spacing: -0.035em; font-weight: 700; }
h2 { font-size: clamp(1.9rem, 3.2vw, 2.8rem); letter-spacing: -0.03em; }
h3 { font-size: clamp(1.15rem, 1.4vw, 1.4rem); }
h4 { font-size: 1rem; font-weight: 600; }

p  { color: var(--text-body); margin: 0 0 1em; font-size: 1rem; }
.lead { font-size: 1.12rem; color: var(--text-body); line-height: 1.6; }

.grad-text {
  background: var(--grad-accent);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--coral);
  padding: 0;
}
.eyebrow::before {
  content: "";
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--grad-btn);
}
.eyebrow.blue { color: var(--blue); }
.eyebrow.blue::before { background: var(--blue); }

.muted { color: var(--text-muted); }
.section-title { max-width: 780px; margin-bottom: 3rem; }
.section-title.center { margin-left: auto; margin-right: auto; text-align: center; }

/* ---------- Layout ---------- */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

section { padding: 96px 0; position: relative; }
section.tight { padding: 64px 0; }
.bg-soft { background: var(--bg-soft); }
.bg-warm { background: var(--bg-warm); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  padding: .9rem 1.6rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: .95rem;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), background .25s var(--ease), color .25s;
  white-space: nowrap;
}
.btn-primary {
  background: var(--grad-btn);
  color: #fff;
  box-shadow: 0 6px 18px rgba(255, 107, 91, 0.28);
}
.btn-primary:hover { transform: translateY(-1px); background: var(--grad-btn-hover); box-shadow: 0 10px 24px rgba(255, 107, 91, 0.36); }

.btn-ghost {
  background: #fff;
  border: 1.5px solid var(--border-strong);
  color: var(--text);
}
.btn-ghost:hover { border-color: var(--text); }

.btn-dark {
  background: var(--text);
  color: #fff;
}
.btn-dark:hover { background: #1a2138; }

.btn-arrow { position: relative; }
.btn-arrow::after { content: "→"; transition: transform .25s var(--ease); }
.btn-arrow:hover::after { transform: translateX(4px); }

.link {
  color: var(--coral);
  font-weight: 600;
  display: inline-flex; align-items: center; gap: 4px;
  transition: color .2s, gap .2s;
}
.link::after { content: "→"; transition: transform .2s; }
.link:hover { color: var(--text); }
.link:hover::after { transform: translateX(3px); }

/* ---------- Navbar ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  height: var(--nav-h);
  display: flex;
  align-items: center;
  background: rgba(255,255,255,0.9);
  backdrop-filter: saturate(160%) blur(14px);
  -webkit-backdrop-filter: saturate(160%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .25s, box-shadow .25s;
}
.nav.scrolled { border-color: var(--border-soft); box-shadow: var(--shadow-sm); background: rgba(255,255,255,0.95); }
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  width: 100%;
}
.logo {
  display: flex; align-items: center; gap: .6rem;
  font-weight: 800; letter-spacing: -0.02em; font-size: 1.25rem;
  color: var(--text);
}
.logo-mark {
  width: 30px; height: 30px; border-radius: 50%;
  background: var(--grad-btn);
  position: relative;
  box-shadow: 0 4px 10px rgba(255, 107, 91, 0.32);
  flex-shrink: 0;
}
.logo-mark::after {
  content: "";
  position: absolute; inset: 5px;
  border-radius: 50%;
  background: #fff;
}
.logo-mark::before {
  content: "";
  position: absolute; inset: 10px;
  border-radius: 50%;
  background: var(--grad-btn);
}
.nav-links { display: flex; align-items: center; gap: 2rem; }
.nav-links a { color: var(--text-body); font-size: .95rem; font-weight: 500; transition: color .2s; }
.nav-links a:hover, .nav-links a.active { color: var(--coral); }
.nav-cta { display: flex; align-items: center; gap: .6rem; }

.nav-toggle { display: none; }
.mobile-menu { display: none; }

@media (max-width: 920px) {
  .nav-links, .nav-cta .btn-ghost { display: none; }
  .mobile-menu { display: block; }
  .nav-toggle {
    display: inline-flex; width: 42px; height: 42px;
    border-radius: 10px; border: 1.5px solid var(--border-strong);
    align-items: center; justify-content: center;
    color: var(--text);
  }
  .mobile-menu {
    position: fixed; top: var(--nav-h); left: 0; right: 0;
    background: #fff; border-bottom: 1px solid var(--border);
    padding: 24px;
    transform: translateY(-120%); transition: transform .3s var(--ease);
    z-index: 40;
    box-shadow: var(--shadow-lg);
  }
  .mobile-menu.open { transform: translateY(0); }
  .mobile-menu a { display: block; padding: 14px 0; color: var(--text); font-size: 1.05rem; font-weight: 500; border-bottom: 1px solid var(--border-soft); }
  .mobile-menu .btn { margin-top: 16px; width: 100%; justify-content: center; }
}

/* ---------- Hero ---------- */
.hero {
  padding: 100px 0 80px;
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(60% 60% at 85% 10%, rgba(255,162,74,0.14) 0%, transparent 60%),
    radial-gradient(40% 50% at 10% 90%, rgba(47,115,255,0.08) 0%, transparent 60%),
    #fff;
}
.hero-inner {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 60px;
  align-items: center;
}
.hero h1 { margin-top: 1rem; }
.hero p.lead {
  max-width: 560px;
  margin: 1.1rem 0 2rem;
  font-size: 1.15rem;
  color: var(--text-body);
}
.hero-cta { display: flex; gap: .8rem; flex-wrap: wrap; }
.hero-meta {
  margin-top: 2rem;
  display: flex; gap: 1.6rem; color: var(--text-muted); font-size: .88rem;
  flex-wrap: wrap;
  align-items: center;
}
.hero-meta .dot { width: 5px; height: 5px; border-radius: 50%; background: var(--border-strong); }
.hero-meta strong { color: var(--text); font-weight: 700; font-size: 1rem; }

@media (max-width: 900px) { .hero-inner { grid-template-columns: 1fr; gap: 40px; } }

/* Hero visual (agency view — campaign cards, not dashboard) */
.hero-visual {
  position: relative;
  border-radius: var(--radius-xl);
  padding: 28px;
  background: #fff;
  border: 1px solid var(--border);
  box-shadow: var(--shadow-lg);
  aspect-ratio: 5 / 5;
  display: flex; flex-direction: column;
  gap: 14px;
  overflow: hidden;
}
.hero-visual::before {
  content: "";
  position: absolute; inset: -40% -20% 40% 40%;
  background: radial-gradient(closest-side, rgba(255,94,126,0.22), transparent 70%);
  z-index: 0;
}
.hv-inner { position: relative; z-index: 1; display: flex; flex-direction: column; gap: 14px; height: 100%; }

.hv-card {
  background: #fff;
  border: 1px solid var(--border-soft);
  border-radius: 14px;
  padding: 16px 18px;
  display: flex; gap: 14px; align-items: center;
  box-shadow: var(--shadow-sm);
}
.hv-card .thumb {
  width: 54px; height: 54px; border-radius: 12px;
  background-size: cover; background-position: center;
  flex-shrink: 0;
}
.hv-card h4 { margin: 0 0 2px; font-size: .98rem; }
.hv-card p { margin: 0; font-size: .83rem; color: var(--text-muted); }
.hv-card .badge {
  margin-left: auto;
  font-size: .72rem; font-weight: 700;
  color: #fff; padding: 4px 10px; border-radius: 999px;
  background: var(--grad-btn);
}
.hv-card .badge.blue { background: var(--blue); }
.hv-card .badge.teal { background: var(--teal); }

/* ---------- Logo strip ---------- */
.logos {
  padding: 48px 0;
  border-top: 1px solid var(--border-soft);
  border-bottom: 1px solid var(--border-soft);
  background: var(--bg);
}
.logos-label {
  text-align: center; font-size: .78rem; letter-spacing: .18em; text-transform: uppercase;
  color: var(--text-muted); margin-bottom: 28px;
  font-weight: 600;
}
.logos-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 24px;
  align-items: center;
}
.logo-chip {
  display: flex; align-items: center; justify-content: center;
  padding: 14px 10px;
  color: var(--text-muted);
  font-weight: 700;
  letter-spacing: -0.01em;
  font-size: 1.05rem;
  opacity: .65;
  transition: opacity .25s, color .25s;
}
.logo-chip:hover { opacity: 1; color: var(--text); }
@media (max-width: 800px) { .logos-grid { grid-template-columns: repeat(3, 1fr); gap: 16px; } }

/* ---------- Grid & cards ---------- */
.grid { display: grid; gap: 24px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

@media (max-width: 980px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px)  { .grid-3, .grid-2, .grid-4 { grid-template-columns: 1fr; } }

.card {
  background: var(--bg-card);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 28px;
  transition: transform .25s var(--ease), border-color .25s, box-shadow .25s;
  position: relative;
}
.card:hover { transform: translateY(-3px); border-color: var(--border); box-shadow: var(--shadow); }

.card .icon {
  width: 48px; height: 48px; border-radius: 14px;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--bg-warm);
  color: var(--coral);
  margin-bottom: 20px;
}
.card .icon.blue { background: var(--bg-blue); color: var(--blue); }
.card .icon.teal { background: #e9faf6; color: var(--teal); }
.card .icon.purple { background: #f1edff; color: var(--purple); }

.card h3 { margin-bottom: .45rem; color: var(--text); }
.card p { font-size: .95rem; color: var(--text-body); margin: 0; }

/* Stats */
.stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--border-soft);
}
.stat {
  padding: 32px;
  border-right: 1px solid var(--border-soft);
}
.stat:last-child { border-right: none; }
.stat .v {
  font-size: clamp(2rem, 3.2vw, 2.6rem);
  font-weight: 700; letter-spacing: -0.035em;
  background: var(--grad-accent);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  line-height: 1;
}
.stat .l { color: var(--text-muted); font-size: .92rem; margin-top: 8px; }
@media (max-width: 800px) { .stats { grid-template-columns: repeat(2, 1fr); } .stat { border-bottom: 1px solid var(--border-soft); } }

/* Split / feature row */
.split {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 80px;
  align-items: center;
}
.split.reverse > *:first-child { order: 2; }
@media (max-width: 900px) {
  .split { grid-template-columns: 1fr; gap: 40px; }
  .split.reverse > *:first-child { order: 0; }
}

.feature-img {
  border-radius: var(--radius-xl);
  padding: 24px;
  background: var(--bg-soft);
  border: 1px solid var(--border-soft);
  min-height: 340px;
  position: relative;
}

/* Bullets */
.checklist { list-style: none; padding: 0; margin: 20px 0 0; }
.checklist li {
  display: flex; align-items: flex-start; gap: .7rem;
  padding: 9px 0;
  color: var(--text);
  font-size: .98rem;
  line-height: 1.5;
}
.checklist li::before {
  content: "";
  flex-shrink: 0;
  width: 20px; height: 20px; border-radius: 999px;
  margin-top: 3px;
  background:
    radial-gradient(circle at 50% 50%, var(--coral) 0 42%, transparent 43%),
    #fff;
  border: 1.5px solid var(--coral);
}
.checklist.blue li::before {
  background: radial-gradient(circle at 50% 50%, var(--blue) 0 42%, transparent 43%), #fff;
  border-color: var(--blue);
}

/* Pill tabs */
.pillbar {
  display: inline-flex;
  gap: 6px;
  padding: 6px;
  border: 1px solid var(--border);
  border-radius: 999px;
  background: #fff;
  box-shadow: var(--shadow-sm);
}
.pillbar button {
  padding: .6rem 1.2rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: .9rem;
  color: var(--text-muted);
  transition: background .2s, color .2s;
}
.pillbar button.active {
  background: var(--text);
  color: #fff;
}

/* Testimonials */
.testimonials { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.quote {
  padding: 32px;
  border-radius: var(--radius);
  background: #fff;
  border: 1px solid var(--border-soft);
  transition: transform .25s var(--ease), box-shadow .25s;
}
.quote:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.quote .mark {
  width: 40px; height: 40px; border-radius: 10px;
  background: var(--bg-warm);
  color: var(--coral);
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 1.6rem; font-weight: 700; line-height: 1;
  margin-bottom: 14px;
}
.quote p { color: var(--text); font-size: 1.02rem; line-height: 1.6; }
.quote .who { display: flex; align-items: center; gap: 12px; margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--border-soft); }
.avatar {
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--grad-btn);
  display: inline-flex; align-items: center; justify-content: center;
  font-weight: 700; color: #fff; font-size: .95rem;
  flex-shrink: 0;
}
.avatar.blue { background: var(--blue); }
.avatar.teal { background: var(--teal); }
.avatar.purple { background: var(--purple); }
.who .name { font-weight: 600; color: var(--text); }
.who .role { color: var(--text-muted); font-size: .85rem; }
@media (max-width: 900px) { .testimonials { grid-template-columns: 1fr; } }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; position: relative; }
.step {
  padding: 28px;
  border-radius: var(--radius);
  background: #fff;
  border: 1px solid var(--border-soft);
  position: relative;
  transition: box-shadow .25s;
}
.step:hover { box-shadow: var(--shadow); }
.step .num {
  width: 38px; height: 38px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--grad-btn); color: #fff; font-weight: 700;
  margin-bottom: 18px;
  font-size: .95rem;
  box-shadow: 0 4px 12px rgba(255,107,91,0.3);
}
.step h3 { font-size: 1.1rem; margin-bottom: 6px; }
.step p { font-size: .92rem; margin: 0; color: var(--text-body); }
@media (max-width: 900px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .steps { grid-template-columns: 1fr; } }

/* FAQ */
.faq details {
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 20px 24px;
  margin-bottom: 12px;
  background: #fff;
  transition: border-color .2s, box-shadow .2s;
}
.faq details:hover { border-color: var(--border); }
.faq details[open] { box-shadow: var(--shadow); }
.faq summary {
  cursor: pointer; list-style: none;
  font-weight: 600; font-size: 1.02rem; color: var(--text);
  display: flex; justify-content: space-between; align-items: center;
  gap: 20px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-size: 1.5rem; color: var(--coral); font-weight: 300;
  transition: transform .2s;
  line-height: 1;
}
.faq details[open] summary::after { content: "−"; }
.faq details p { margin: 14px 0 0; color: var(--text-body); }

/* CTA banner */
.cta-banner {
  border-radius: var(--radius-xl);
  padding: 64px 56px;
  background:
    radial-gradient(60% 120% at 100% 0%, rgba(255,162,74,0.22), transparent 60%),
    radial-gradient(60% 120% at 0% 100%, rgba(198,65,198,0.18), transparent 60%),
    #fff7f1;
  border: 1px solid var(--border-soft);
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 40px;
  align-items: center;
  box-shadow: var(--shadow-sm);
}
.cta-banner h2 { margin: 0 0 .4em; }
.cta-banner p { margin: 0; color: var(--text-body); }
@media (max-width: 800px) { .cta-banner { grid-template-columns: 1fr; padding: 40px 28px; } }

/* Footer */
footer {
  padding: 80px 0 40px;
  border-top: 1px solid var(--border-soft);
  background: #fff;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr repeat(4, 1fr);
  gap: 40px;
  margin-bottom: 40px;
}
.footer-grid h4 {
  color: var(--text); font-size: .8rem; text-transform: uppercase;
  letter-spacing: .14em; margin-bottom: 14px; font-weight: 700;
}
.footer-grid ul { list-style: none; padding: 0; margin: 0; }
.footer-grid li { margin-bottom: 10px; }
.footer-grid a { color: var(--text-body); font-size: .93rem; transition: color .2s; }
.footer-grid a:hover { color: var(--coral); }
.footer-brand p { font-size: .92rem; max-width: 320px; color: var(--text-body); }
.footer-bottom {
  display: flex; justify-content: space-between; align-items: center;
  border-top: 1px solid var(--border-soft);
  padding-top: 28px;
  color: var(--text-muted); font-size: .85rem;
  flex-wrap: wrap; gap: 16px;
}
.socials { display: flex; gap: 10px; }
.socials a {
  width: 36px; height: 36px; border-radius: 10px;
  border: 1px solid var(--border);
  display: inline-flex; align-items: center; justify-content: center;
  color: var(--text-muted);
  transition: color .2s, border-color .2s, background .2s;
}
.socials a:hover { color: var(--coral); border-color: var(--coral); }

@media (max-width: 900px) { .footer-grid { grid-template-columns: 1fr 1fr; } }

/* Page header (inner pages) */
.page-head {
  padding: 80px 0 40px;
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(50% 80% at 100% 0%, rgba(255,162,74,0.12), transparent 60%),
    radial-gradient(40% 60% at 0% 100%, rgba(47,115,255,0.06), transparent 60%),
    #fff;
}
.page-head .container { position: relative; z-index: 1; }
.page-head h1 { max-width: 900px; margin-top: 14px }
.page-head p.lead { color: var(--text-body); max-width: 720px; font-size: 1.12rem; }

/* Form */
.form { display: grid; gap: 14px; max-width: 620px; }
.form label { font-size: .85rem; color: var(--text-muted); font-weight: 500; }
.form input, .form textarea, .form select {
  background: #fff;
  border: 1.5px solid var(--border);
  color: var(--text);
  padding: 14px 16px;
  border-radius: 12px;
  font-family: inherit;
  font-size: .98rem;
  transition: border-color .2s, background .2s;
  width: 100%;
}
.form input:focus, .form textarea:focus, .form select:focus {
  outline: none; border-color: var(--coral);
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
@media (max-width: 600px) { .form-row { grid-template-columns: 1fr; } }

/* Post / article cards */
.post-card {
  display: flex; flex-direction: column;
  background: #fff;
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  overflow: hidden;
  transition: transform .25s var(--ease), box-shadow .25s, border-color .25s;
}
.post-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: var(--border); }
.post-thumb {
  height: 200px;
  background-size: cover; background-position: center;
  border-bottom: 1px solid var(--border-soft);
}
.post-body { padding: 24px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.post-tag {
  display: inline-block;
  padding: 4px 10px; border-radius: 999px;
  font-size: .72rem; font-weight: 700;
  letter-spacing: .08em; text-transform: uppercase;
  background: var(--bg-warm);
  color: var(--coral);
  align-self: flex-start;
}
.post-tag.blue { background: var(--bg-blue); color: var(--blue); }
.post-tag.teal { background: #e9faf6; color: var(--teal); }
.post-tag.purple { background: #f1edff; color: var(--purple); }
.post-card h3 { font-size: 1.2rem; margin: 0; color: var(--text); }
.post-card p { font-size: .93rem; color: var(--text-body); margin: 0; }
.post-meta { margin-top: auto; padding-top: 10px; display: flex; gap: 12px; color: var(--text-muted); font-size: .82rem; }

/* Real product ad cards (creative studio) */
.ad-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.ad-card {
  background: #fff;
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  overflow: hidden;
  position: relative;
  transition: transform .25s var(--ease), box-shadow .25s;
}
.ad-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.ad-card .ad-image {
  aspect-ratio: 4 / 3;
  background-size: cover; background-position: center;
  position: relative;
}
.ad-card .ad-tag {
  position: absolute; top: 10px; left: 10px;
  padding: 5px 10px; border-radius: 999px;
  background: rgba(0,0,0,.65); color: #fff;
  font-size: .7rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  backdrop-filter: blur(10px);
}
.ad-card .ad-body { padding: 16px 18px; }
.ad-card .ad-title { font-weight: 700; font-size: .98rem; color: var(--text); margin: 0 0 4px; }
.ad-card .ad-meta { display: flex; justify-content: space-between; align-items: center; gap: 10px; font-size: .88rem; color: var(--text-muted); }
.ad-card .ad-price { color: var(--coral); font-weight: 700; }
.ad-card .ad-price .old { color: var(--text-muted); text-decoration: line-through; font-weight: 500; font-size: .82rem; margin-right: 6px; }
.ad-card .ad-cta {
  display: inline-block; padding: 4px 10px;
  border-radius: 999px;
  background: var(--text); color: #fff;
  font-size: .72rem; font-weight: 700;
}
@media (max-width: 800px) { .ad-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .ad-grid { grid-template-columns: 1fr; } }

/* Push notification mockups */
.push-mock {
  background: #fff;
  border: 1px solid var(--border-soft);
  border-radius: 14px;
  padding: 14px 16px;
  display: flex; gap: 12px; align-items: flex-start;
  box-shadow: var(--shadow-sm);
}
.push-mock .favicon {
  width: 36px; height: 36px; border-radius: 10px;
  background: var(--grad-btn);
  flex-shrink: 0;
  position: relative;
}
.push-mock .favicon.blue { background: var(--blue); }
.push-mock .favicon.teal { background: var(--teal); }
.push-mock .favicon.purple { background: var(--purple); }
.push-mock .pm-body { flex: 1; min-width: 0; }
.push-mock .pm-meta { font-size: .76rem; color: var(--text-muted); margin-bottom: 4px; display: flex; gap: 8px; }
.push-mock .pm-title { font-weight: 700; color: var(--text); font-size: .95rem; }
.push-mock .pm-msg { font-size: .86rem; color: var(--text-body); margin-top: 2px; }

/* Case study callout */
.case-hero {
  padding: 56px;
  background: linear-gradient(135deg, #fff7f1 0%, #fff 60%);
  border-radius: var(--radius-xl);
  border: 1px solid var(--border-soft);
}

/* Reveal animation */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity: 1; transform: translateY(0); }

/* Article (blog) styles */
.article { padding: 40px 0 60px; }
.article .article-head { max-width: 820px; margin: 0 auto; padding-top: 30px; padding-bottom: 20px; }
.article .article-head h1 { font-size: clamp(2rem, 3.8vw, 3.2rem); line-height: 1.12; letter-spacing: -0.02em; }
.article .article-head .lead { font-size: 1.18rem; line-height: 1.65; color: var(--text-body); margin-top: 18px; }
.article .article-meta { color: var(--text-muted); font-size: .9rem; margin-top: 20px; display: flex; gap: 10px; flex-wrap: wrap; }
.article-body { max-width: 760px; margin: 0 auto; padding-top: 20px; }
.article-body p, .article-body li { color: var(--text); font-size: 1.06rem; line-height: 1.78; }
.article-body p { margin: 0 0 1.1em; }
.article-body h2 { font-size: 1.55rem; margin: 2.4rem 0 0.8rem; letter-spacing: -0.01em; }
.article-body h3 { font-size: 1.18rem; margin: 1.6rem 0 0.6rem; }
.article-body ul, .article-body ol { padding-left: 22px; margin: 0 0 1.2em; }
.article-body li { margin-bottom: 8px; }
.article-body strong { color: var(--text); font-weight: 600; }
.article-body em { color: var(--text-body); }
.article-cta {
  margin-top: 48px;
  padding: 28px;
  border-radius: var(--radius-lg);
  background: linear-gradient(180deg, #fff7f3 0%, #fff 100%);
  border: 1px solid var(--border-soft);
  display: grid; grid-template-columns: 1fr auto; gap: 24px; align-items: center;
}
.article-cta h3 { margin: 0; font-size: 1.15rem; }
.article-cta p { margin: 6px 0 0; color: var(--text-body); font-size: .98rem; }
@media (max-width: 720px) { .article-cta { grid-template-columns: 1fr; } }

/* Industry page components */
section.alt { background: var(--bg-soft); }
.industry-visual {
  border-radius: var(--radius-xl);
  background-size: cover; background-position: center;
  min-height: 360px;
  border: 1px solid var(--border-soft);
  box-shadow: var(--shadow);
}
.mini-metrics {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px;
}
.mini-metrics > div {
  background: var(--bg-card);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 14px 16px;
  display: flex; flex-direction: column; gap: 4px;
}
.mini-metrics strong {
  font-size: 1.35rem; font-weight: 700;
  background: var(--grad-accent);
  -webkit-background-clip: text; background-clip: text; color: transparent;
}
.mini-metrics span { font-size: .78rem; color: var(--text-muted); line-height: 1.3; }
@media (max-width: 640px) { .mini-metrics { grid-template-columns: 1fr; } }

.check-list { list-style: none; padding: 0; margin: 0; }
.check-list li {
  position: relative; padding: 10px 0 10px 30px;
  border-bottom: 1px solid var(--border-soft);
  color: var(--text-body);
}
.check-list li:last-child { border-bottom: none; }
.check-list li::before {
  content: ""; position: absolute; left: 0; top: 16px;
  width: 18px; height: 18px; border-radius: 50%;
  background: var(--grad-btn);
  mask: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='white'><path d='M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/14px no-repeat;
  -webkit-mask: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='white'><path d='M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/14px no-repeat;
}

.feature-card {
  background: var(--bg-card);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 22px;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.feature-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); border-color: var(--border); }
.feature-card h4 { margin: 0 0 6px; font-size: 1.02rem; color: var(--text); }
.feature-card p { margin: 0; font-size: .9rem; color: var(--text-body); line-height: 1.55; }

/* Contact page */
.contact-grid { display: grid; grid-template-columns: 1.35fr 1fr; gap: 60px; align-items: start; }
@media (max-width: 900px) { .contact-grid { grid-template-columns: 1fr; gap: 40px; } }

.contact-form { display: grid; gap: 14px; }
.contact-form label {
  display: flex; flex-direction: column; gap: 6px;
  font-size: .85rem; color: var(--text-muted); font-weight: 500;
}
.contact-form input, .contact-form select, .contact-form textarea {
  background: #fff;
  border: 1.5px solid var(--border);
  color: var(--text);
  padding: 13px 15px;
  border-radius: 12px;
  font-family: inherit;
  font-size: .98rem;
  transition: border-color .2s, box-shadow .2s;
  width: 100%;
}
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus {
  outline: none; border-color: var(--coral);
  box-shadow: 0 0 0 3px rgba(255,107,91,0.12);
}
.contact-form textarea { resize: vertical; }
.check-inline {
  flex-direction: row !important; align-items: flex-start; gap: 10px !important;
  font-size: .88rem; color: var(--text-body) !important; font-weight: 400 !important;
}
.check-inline input[type="checkbox"] { width: auto; margin-top: 3px; }
.form-actions { display: flex; align-items: center; gap: 20px; margin-top: 6px; flex-wrap: wrap; }

.contact-side { display: flex; flex-direction: column; gap: 18px; }
.side-card {
  background: var(--bg-card);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 24px;
}
.side-card h4 { margin: 0 0 12px; font-size: 1rem; color: var(--text); }
.side-card p { margin: 0 0 10px; color: var(--text-body); font-size: .94rem; line-height: 1.55; }
.side-card p:last-child { margin-bottom: 0; }
.side-card a { color: var(--coral); text-decoration: none; border-bottom: 1px solid transparent; }
.side-card a:hover { border-color: var(--coral); }

.num-list { list-style: none; padding: 0; margin: 0; counter-reset: steps; }
.num-list li {
  position: relative; padding: 8px 0 8px 36px; counter-increment: steps;
  color: var(--text-body); font-size: .94rem; line-height: 1.5;
}
.num-list li::before {
  content: counter(steps);
  position: absolute; left: 0; top: 8px;
  width: 24px; height: 24px; border-radius: 50%;
  background: var(--grad-btn);
  color: #fff; font-weight: 600; font-size: .82rem;
  display: flex; align-items: center; justify-content: center;
}

/* FAQ grid container for contact page */
.faq-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
@media (max-width: 820px) { .faq-grid { grid-template-columns: 1fr; } }
details.faq {
  border: 1px solid var(--border-soft);
  border-radius: var(--radius);
  padding: 20px 24px;
  background: #fff;
  transition: border-color .2s, box-shadow .2s;
}
details.faq:hover { border-color: var(--border); }
details.faq[open] { box-shadow: var(--shadow); }
details.faq summary {
  cursor: pointer; list-style: none;
  font-weight: 600; font-size: 1rem; color: var(--text);
  display: flex; justify-content: space-between; align-items: center; gap: 20px;
}
details.faq summary::-webkit-details-marker { display: none; }
details.faq summary::after {
  content: "+";
  font-size: 1.4rem; color: var(--coral); font-weight: 300; line-height: 1;
  transition: transform .2s;
}
details.faq[open] summary::after { content: "−"; }
details.faq p { margin: 12px 0 0; color: var(--text-body); font-size: .94rem; line-height: 1.6; }

/* Modal (lead-gen popup) */
.modal {
  position: fixed; inset: 0; z-index: 100;
  display: flex; align-items: center; justify-content: center;
  padding: 20px;
  opacity: 0; pointer-events: none;
  transition: opacity .25s var(--ease);
}
.modal.open { opacity: 1; pointer-events: auto; }
.modal-backdrop {
  position: absolute; inset: 0;
  background: rgba(20, 22, 34, 0.55);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
}
.modal-card {
  position: relative;
  background: #fff;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
  width: 100%; max-width: 460px;
  padding: 36px 32px 28px;
  max-height: calc(100vh - 40px); overflow-y: auto;
  transform: translateY(12px) scale(.98);
  transition: transform .3s var(--ease);
}
.modal.open .modal-card { transform: translateY(0) scale(1); }
.modal-close {
  position: absolute; top: 14px; right: 14px;
  width: 34px; height: 34px; border-radius: 50%;
  border: 1px solid var(--border-soft); background: #fff;
  display: inline-flex; align-items: center; justify-content: center;
  color: var(--text-muted); cursor: pointer;
  transition: color .2s, border-color .2s;
}
.modal-close:hover { color: var(--coral); border-color: var(--coral); }
.modal-card h3 { margin: 0 0 8px; font-size: 1.35rem; letter-spacing: -0.01em; }
.modal-sub { margin: 0 0 20px; color: var(--text-body); font-size: .95rem; line-height: 1.55; }
.modal-form { gap: 12px; }
.modal-form label { font-weight: 500; color: var(--text); font-size: .92rem; }
.modal-form .req { color: var(--coral); }
.modal-submit { width: 100%; justify-content: center; margin-top: 6px; }
.modal-fineprint {
  font-size: .78rem; color: var(--text-muted); line-height: 1.5;
  margin: 8px 0 0;
}
.modal-fineprint a { color: var(--coral); text-decoration: underline; }
@media (max-width: 500px) {
  .modal-card { padding: 30px 22px 22px; }
  .modal-card h3 { font-size: 1.15rem; }
}

/* Utility */
.mt-0{margin-top:0}.mt-1{margin-top:.5rem}.mt-2{margin-top:1rem}.mt-3{margin-top:1.5rem}.mt-4{margin-top:2rem}.mt-6{margin-top:3rem}
.mb-0{margin-bottom:0}.mb-2{margin-bottom:1rem}.mb-3{margin-bottom:1.5rem}.mb-4{margin-bottom:2rem}.mb-6{margin-bottom:3rem}
.text-center{text-align:center}